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Following are some photo's from our Nevado's and Avia Men's licensed product that was featured in Magic Fashion Show.
Castlewood stepped up to the plate, put resources of talented people, time and money to make a great presentation in a separate Avia and Nevado's booth at Magic. We are proud to have them on board as our licensee. Their product was right on the money.
My humble opinion, is that Nevado's has great potential.
Good selling to you all. Please forward to me all of your companies success stories and pictures that we can share, and learn from you.
Mick Mankowski
SBL, President
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This is a remarkable job. I am so pleased with how far you have come so
quickly.
Tom O'Riordan
American Sporting Goods, CEO
New Deal Inked for Avia and Nevados Apparel
Jan 15, 2008
License Global Weekly E-news
Athletic footwear and apparel company American Sporting Goods (ASG) named New York-based Castlewood Apparel Inc. as the official licensee for men’s and boy’s apparel for its Avia and Nevados divisions.
Launching in fall 2008, Castlewood has developed a line of competitively priced active, performance, and lifestyle product. The Avia product line will consist of related separate performance pants, jackets, textured knit tops, and shorts with technical features such as moisture management, UV protection, and anti-microbial treatment. Fabrications for the fashion-inspired active products include microfiber, performance fleece, and brushed-back pique knits.
Castlewood will also be presenting active-inspired outdoor apparel under the Avia Outdoors and Nevados labels. Fabrications include Sherpa, faux fur, solid brushed fleece, cotton fleece, cotton thermal, plaids, and bonded polyester.
AMERICAN SPORTING GOODS ANNOUNCES
NEW LICENSING DEAL FOR AVIA AND NEVADOS APPAREL
Aliso Viejo, Calif. (January 2, 2008) - Athletic footwear and apparel company American Sporting Goods (ASG) recently named New York-based Castlewood Apparel, Inc. as the official licensee for men’s and boy’s apparel for its Avia and Nevados divisions.
“ASG is pleased to partner with such a well established active and outdoor apparel licensee to help us further build our brand extension,” said ASG CEO, Tom O’Riordan. “We believe that Castlewood’s ‘can do’ attitude and superior product development has made them one of the fastest growing companies in the men’s and boy’s activewear and outerwear markets and we are pleased to have them join our growing family of licensed partners.”
Launching in fall ’08, Castlewood has developed a line of competitively priced active, performance and lifestyle product. The Avia product line will consist of related separate performance pants, jackets, textured knit tops and shorts with technical features such as moisture management, UV protection and anti microbial treatment. Fabrications for the fashion-inspired active products include microfiber, performance fleece, and brushed back pique knits.
Castlewood will also be presenting active-inspired outdoor apparel under the Avia Outdoors and Nevados labels. Fabrications include Sherpa, faux fur, solid brushed fleece, cotton fleece, cotton thermal, plaids, and bonded polyester.
The licensor will handle distribution of the apparel lines which will include channels in leading department and sporting goods stores. Castlewood’s CEO Henry Sutton has successfully grown the company’s distribution and doubled its business in the last five years with his strategy of “execute-to-perform.” “We are proud to be partnering with such a successful company as American Sporting Goods which has an extremely high level of consumer confidence backing their brands,” noted Sutton. “For over 28 years they have developed outstanding performance footwear and we plan to parlay that success into the apparel lines.”
American Sporting Goods is a manufacturer of performance athletic footwear and apparel based in Aliso Viejo, Calif. Brands under the ASG umbrella include And 1, Avia, Ryka, Nevados, Yukon, NSS, APEX, Turntec and Triple Five Soul.
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