Cross-fire was launched in 1995 to fill the needs of retailers who were searching for new brands and young mens labels. Then concept was to have merchandise that could compliment the private label programs that the stores were planning at a private label retail price points.

The Cross-fire team achieved this by drawing on the information that was being collected from the North Bay’s design teams. The North Bay’s sourcing was also used.

This formula has been successful for our retail partners, as it offers innovative, contemporary mens, ladies, and young apparel at affordable price points.

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