For more than 100 years “New Balance” has been one of the most highly recognized athletic brands in the world. It was licensed in December 2009 by North Bay Apparel to manufacture Men’s and Ladies outerwear to compliment an extensive footwear business along with other active sportswear merchandise. The results at retailers across America has been exceptional. New Balance is an “Iconic Brand” with a great consumer recognition and satisfaction record.
With a high energy design team working on fashion outerwear, complimenting the New Balance Sportswear merchandise, it has expanded the apparel business for the brand. The great consumer appeal for the “New Balance” brand continues to drive retail success across all of it’s products.